This project involved a transformative rebranding effort to redefine Iris Powered by Generali's brand identity, shifting from its previous association with the parent company's look and feel to a new, distinctive brand that underscores its leadership in identity and cyber protection. Drawing on brand theory we not only updated the visual elements but committed to communicating the company’s repositioning through the calendar year, ensuring that the brand promise resonated effectively with both internal and external audiences.
Product Illustrations
Marketing Content & Collateral
Key Activities:
- Strategic brand overhaul
- Brand guide development, training, and guidance
- Asset creation
- SharePoint asset/template hub launch
- Brand transition internal marketing campaign execution
